Many of us feel the same way when it comes to luxury watch brands. I consider myself a down-to-earth watch collector preferring an honest German tool watch over of Swiss Haute horology... or so I thought before I started watching The Watches TV on YouTube. This channel single-handedly changed my mind and made me feel more comfortable looking at Swiss luxury watches. I realized that I had some misconceptions and a lot to learn.
|Marc André Deschoux|
I feel like Marc André explains things in a way that brings clarity to what is happening in the watchmaking industry. He is honest and not afraid to call out something that seems out of line such as the rising costs of watches to the consumer. His enthusiasm for the subject matter is infectious, which helps the viewer stay tuned in.
Here is a quick overview of the channels you will see:
- WATCHES & PRODUCTS – The Watches TV is not limited to in-depth reviews on particular watches like other YouTube channels, though they do have over 100 great watch and product reviews (and counting). Where The Watches TV excels is going behind the scenes to show a part of the watchmaking industry that few can access, or knew existed. Their stellar reporting opened my eyes to a wider viewpoint introducing me to companies and people that I had barely heard of. In short, The Watches TV is a great place to learn more about the Swiss high-end watch industry, its players, events, and products.
- EVENTS & LIFESTYLE – The Watches TV report on the watch-related events that many people may not even know exist. This may include trade shows, award shows, auctions, and special events. During these events, they may interview CEOs or designers of important Swiss watchmaking firms. The Watches TV seem to get access to many VIPs in the industry, which reminds viewers that there are real people behind the making of all those beautiful watches and not just marketing firms.
- WATCHMAKING NEWS – If you want to catch up on the latest watchmaking news, then check out PRIMETIME Monthly Bulletin and General Watchmaking News.
- SHOWTIME – If you could not make it to the watch trade shows at SIHH or Baselworld... no problem. The highlight videos can be found here.
- ARTS & CRAFTS – There are also some technical videos that explained new watch technologies and how they work. I am not sure if Marc André reads all that technical content from a teleprompter or if he has an incredible memory, but the level of his knowledge is quite apparent. Consider this a master class.
- WHO'S WHO OF WATCHMAKING – Even though independent watchmakers exist, the more prevalent scenario consists of large corporations and conglomerates. These videos explain who they are all related. You might be surprised what you learn.
- WATCHMAKING ROADTRIP – If you are interested in going on a great adventure touring the Swiss countryside with Marc in a vintage VW bus visiting the legendary watch makers of Switzerland, you have got to see the Watchmaking Road Trip.
- ...and more.
Why You Should Watch –
The sound quality and camera work are network-ready and produced to higher standards that you may not be used to seeing on watch blogs. Their jaw-dropping macro videos of rare watches and working movements show a high level of artistic and technical know-how behind a camera that should not be taken for granted. These kinds of scenes are not easy to make. Just take a look at the video of the Spectacular Récital 20 Astérium by Bovet 1822 and judge for yourself.
|Récital 20 Astérium by Bovet 1822. https://youtu.be/dsxqAbX7jGA|
To get started on The Watches TV binge viewing, here are a few tips:
- Pace yourself - There are hundreds of videos to watch.
- Click the like button - This helps the channel, but it also helps remind you of the videos you have already viewed.
- Check out the playlists - All of the videos are organized into playlists, which help find the videos you want faster.
- Turn on autoplay - If you are watching a playlist, turning on the autoplay feature will show them sequentially.
- Write a comment - The guys at The Watches TV read your comments and appreciate the input.
- Don't be afraid to watch older content - Just because some of the videos are several years old by now does not mean that they are stale. The content is still relevant.
- Show your support - If you really want, you can become a sponsor at Patreon (https://www.patreon.com/thewatchestv ) or buy something in the Watches TV Boutique.
You can also go to their web site at www.watchestv.com to see a blog-like listing of their videos. The latest ones will always be on top with older ones below it. While on the site, you can sign up for the newsletter or any of the social media at Facebook, Instagram, Twitter or Pinterest.