I should be more specific at this point in the conversation because I could either be talking about the shape of the case, the dial shape or both concurrently.
|A real Bell & Ross GMT on the left and a fake on the right.|
|Aviation panel gauges with the outer installation screws in the 4 corners. Photo Microsoft.|
On second look, you can see that the dial is round and the case is square. The reason is because aviation gauges have 4 installation screws that hold them in place on the cockpit panel. You can almost imagine the "ah ha" moment when Bell & Ross drew a square around the round dial and included the 4 outer screw points. Voila... an instant classic was born, and it is the definitive model that the brand sells.
Without getting into long history of square watches, of which I am no expert, I want to show a few that I have owned and sold as a collector. This is a more personal exploration of the subject. If you want to know about square watches in general, please check out Ariel Adam's excellent Forbe's article "Is It Hip To Be Square? The Longines Heritage 1968 Watch Thinks So".
|Invicta Cuadro #1466|
|This is a case of form over function. Many fashion watches suffer from this.|
|Torgoen Aviation Inspired T-27 Chronographs|
|A Bell & Ross BR-03 GMT replica and the Torgoen T2101 Chronograph|
|A Torgoen T27101, a replica Bell & Ross BR-03 GMY and Torgoen T27103|
|A lovely Torgoen T27103 with cream dial and orange accents. Delicious!|
|Torgoen watches are well crafted and feel like a quality quartz watch.|
|The Limited Edition Lum-Tech A15 Bull 45. Only 150 were made.|
|The bottom of the Lum-Tec A15 case is ergonomically curved.|
|Digitally removing the corners drastically reduces the apparent size on a wrist.|
So, that is my personal journey with square watches. For me, I have found that I prefer the classic round dials and cases. I can also wear larger round watches than square versions of the same width. These are things you learn over time and by experimenting... but isn't that why I started collecting watches anyway? Discoveries along the journey are as important as the final destination.